Home News Neymar Takes the Helm at Furia's Media Football Team

Neymar Takes the Helm at Furia's Media Football Team

by Charlotte Mar 17,2025

On January 31st, Neymar rejoined Santos FC after a year with Al-Hilal. Just weeks later, on February 19th, the football superstar joined forces with Brazil's leading esports organization, FURIA. In his new role as president of FURIA's media football team, Neymar will lead them into the upcoming Kings League season—a unique tournament blending traditional sports and esports.

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What Will Neymar Do?

Neymar Kings League

Neymar expressed his excitement, stating, "Anyone who follows me knows how much I've backed FURIA since day one. Whenever my schedule allows, I'll be working closely with the team. I'm confident that the squad we assemble will consistently perform at a high level."

His initial task is building FURIA's roster for the upcoming draft. The Kings League utilizes a 7v7 format with 13-player teams; 10 players are chosen by the president from a pool of 222 participants. Ten teams will compete. Neymar can also participate in matches via the "president penalty" rule.

What Is Kings League?

Kings League Staars

Launched in Spain in 2022, co-founded by Gerard Piqué and streamer Ibai Llanos (17 million Twitch followers), the Kings League has expanded to Italy and Central America. Past finals were held at venues like Camp Nou. Matches are 2x20 minutes and include unique features like "double goal" bonuses and temporary player removals.

The Brazilian edition, in São Paulo from March to April, features teams like Fluxo, Loud, and a team led by streamer Gaules (over 500,000 concurrent viewers). The presentation and draft air live on February 24th.

Neymar's Longstanding Connection to FURIA

Neymar has been a vocal FURIA supporter since their 2019 CS:GO Major qualification. He frequently shared match highlights and celebratory videos on social media. He once praised their performance, saying, "Go Brazil! Go FURIA! Today is hunting day for Art, headshots from Yuurih, and clutch moments from Kscerato!"

In 2023, he attended a Rio de Janeiro CS:GO tournament, comparing the atmosphere to the FIFA World Cup. He even attempted to acquire a stake in the organization.

Neymar's Ties to Esports Extend Beyond FURIA

Neymar at exhibition matches

He's played exhibition matches with Fallen and socialized with s1mple. His close friendship with FURIA CEO Andre Akkari (a professional poker player and 2016 Olympic torchbearer) is notable; Neymar often seeks Akkari's poker advice.

With Neymar's leadership and passion, FURIA is well-positioned to thrive in media football and esports entertainment.

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