Home News Candy Crush partners with Pat McGrath for new lipstick, glosses, and nail polish launch

Candy Crush partners with Pat McGrath for new lipstick, glosses, and nail polish launch

by Jason Apr 01,2025

When it comes to dominating mobile gaming franchises, few can rival the iconic status of Candy Crush Saga. Its widespread appeal is bolstered not only by the significant financial backing it enjoys but also by its deep imprint on popular culture. This influence is set to expand further as Candy Crush Saga embarks on an exciting collaboration with the renowned makeup brand, Pat McGrath.

It's quite surprising that this marks the first time Candy Crush has ventured into the cosmetics market. Soon, fans will be able to indulge in a range of Candy Crush-themed beauty products, including lipsticks, glosses, and nail polishes. However, the real highlight of this launch is the dazzling addition of a diamond-encrusted element.

As part of the launch strategy for this new product line, which will be available starting February 27th, three lucky customers will find a $10k diamond-encrusted Candy Crush-themed ring in their online orders. This unexpected twist adds an element of excitement and anticipation to the shopping experience.

A picture of bejewelled cosmetic packaging with red and gold stripes**Diamonds are forever** This bold branding move harks back to a more traditional approach, eschewing modern influencer partnerships in favor of a thrilling surprise. The inclusion of diamond-encrusted rings in random orders is a masterstroke that promises to create a buzz and drive engagement.

This collaboration also highlights the evolution of gaming merchandise. Gone are the days when fans were limited to simple t-shirts; now, they can own luxurious diamond jewelry inspired by their favorite games.

If Candy Crush Saga isn't your cup of tea, don't worry! For those yearning for a nostalgic gaming experience, consider trying Jump King, a retro, challenging platformer that received a glowing gold-star review from Will Quick. It's the perfect game to test your platforming skills and enjoy a throwback to simpler times.

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