Demi Lovato Headlines PlanetPlay's Make Green Tuesday Moves Initiative
Pop star and actress Demi Lovato is partnering with PlanetPlay for their latest Make Green Tuesday Moves (MGTM) campaign, bringing her star power to mobile gaming for a good cause. This isn't just a simple endorsement; Lovato will appear in several popular mobile games, including Subway Surfers and Peridot. Players can collect Lovato-themed avatars, with all proceeds benefiting environmental projects.
PlanetPlay has a history of collaborating with celebrities to support environmental initiatives, previously working with David Hasselhoff and J Balvin. This MGTM edition promises wider reach and impact than previous campaigns, thanks to its inclusion in a diverse range of popular titles. The collaboration offers a triple win: supporting environmental causes, providing a unique experience for Lovato's fans, and boosting visibility for participating game developers.
This broad approach distinguishes this campaign. Unlike many celebrity-driven initiatives that are short-lived or lack significant impact, MGTM’s extensive reach across multiple games suggests a potentially substantial contribution to environmental efforts. For Lovato fans, this is an exciting opportunity to engage with their favorite artist within their favorite games.
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