Flexion and EA's renewed partnership expands EA's mobile game library to alternative app stores, increasing accessibility beyond Google Play and the iOS App Store. This signifies a significant shift in how major publishers view the potential outside of Apple and Google's ecosystems.
Alternative app stores have gained significant traction, particularly since Apple's mandated opening to them in regions like the EU. Flexion, having previously brought Candy Crush Solitaire to these stores, is now facilitating access to EA's extensive mobile game catalog.
For gamers, this means more options. Previously, the iOS App Store and Google Play dominated mobile gaming distribution. However, legal challenges prompting Apple and Google to address anti-competitive practices have paved the way for alternative app stores, many of which offer substantial incentives to attract users.
The Epic Games Store's free game model exemplifies these incentives. While Flexion's partnership with EA might not replicate this exact approach, it suggests greater flexibility in policies compared to Apple and Google's stricter regulations.
The long-term implications are substantial. EA's participation signals a significant trend. If a major player like EA recognizes the viability of alternative app stores, it opens doors for smaller developers and publishers.
The specific titles coming to these alternative stores remain undisclosed, but possibilities include popular games like Diablo Immortal and other Candy Crush franchise entries.
