Gordon Ramsay, the renowned chef, is the latest celebrity to join Supercell's roster of collaborations. He'll be featured in Hay Day, beginning today, showcasing a surprisingly calm demeanor. Ramsay steps into the shoes of the absent Greg, introducing new in-game events and features.
Supercell's previous collaboration with Erling Haaland paved the way for future celebrity partnerships, but even then, the inclusion of Gordon Ramsay was unexpected. The game features humorous trailers highlighting Ramsay's newfound composure, even including an apology to past Hell's Kitchen contestants.
From today until the 24th, Ramsay will temporarily replace Greg, who's gone on a fishing trip. Players can look forward to a range of new content, special events, and more to celebrate his arrival.
New In-Game Content While Ramsay's calm persona in this collaboration is a surprising departure from his on-screen personality, it's not his first venture into mobile gaming. He has previously released mobile games based on his TV shows. His appearance in Hay Day further demonstrates Supercell's increasing focus on celebrity collaborations.
This strategy is particularly noteworthy because Supercell is not limiting itself to fictional characters; they are equally embracing real-life celebrities. Considering the generally older demographic of Supercell's fanbase, this approach likely aims to resonate with a broader audience.
New to Hay Day? Check out our Hay Day tips and tricks guide to master the game's mechanics and more!
