HoYoverse's mobile hit, Zenless Zone Zero, continues its impressive market performance. The recent 1.4 update, titled "And the Starfall Came," propelled the game to a record-breaking $8.6 million in daily mobile player spending, surpassing even its initial July 2024 launch figures.
According to AppMagic, Zenless Zone Zero's total mobile revenue has already exceeded $265 million. Update 1.4's success is attributed to the introduction of new characters like Hoshimi Miyabi and Asaba Harumasa, alongside enhanced gameplay mechanics, new environments, and game modes. This combination spurred increased player spending.
The free availability of Harumasa as a promotional character, coupled with a focused banner featuring Hoshimi Miyabi, significantly contributed to this revenue surge.
Remarkably, the 1.4 update sustained player engagement far beyond typical post-update trends. Daily revenue consistently surpassed $1 million for over 11 days, and remained above $500,000 even two weeks after the update's release.
While undeniably successful, Zenless Zone Zero still lags behind HoYoverse's flagship titles, Genshin Impact and Honkai: Star Rail, in terms of overall revenue.
