Ever since Sydney Sweeney appeared in a sultry bath scene promoting indie brand Dr. Squatch's body wash in October 2024, fans have speculated about the extent of her brand collaborations. We now have our answer: she's fully committed to securing the bag, and frankly, more power to her. The "Euphoria" and "Madame Web" actress is teaming up with the brand once more, this time on a soap that supposedly contains her actual bathwater. You read that correctly.
"You kept asking about my bathwater after the @drsquatch ad… so we saved it," states a post on Sweeney's Instagram. "Introducing Sydney’s Bathwater Bliss! A genuine, extremely limited-edition soap crafted with my real bathwater."
The internet, naturally, is brimming with opinions about this new product, currently limited to a run of 5,000 bars. "Legally, you can't sell personal care products unless they're hygienic, so this is clearly a marketing hook. Though I bet she helped choose the scent," commented one fan on a Reddit thread in r/Entertainment. Another observed, "Realistically, the bathwater would be purified to the point of being just regular water. It's a gimmick that will sell millions."
Other users began pondering the practicalities of such a product. "I can't help but picture her having to drain her bathwater into lidded buckets after each soak, only for some guy to collect them bi-weekly and drive them across state lines to a soap factory," one Redditor mused. "Do people honestly believe that's the process?" Another fan jokingly retorted, "Of course not. She bathes at the factory itself."
"It could also be something like a single medicine dropper's worth added to a 1,000-gallon batch," a user suggested more seriously. Another attempted the math: "With a limit of 5,000 bars, it might only require one bath's worth of water—assuming they use about 2 ounces per bar. That's roughly 302 liters per standard tub, or around 34 ounces per liter."
Meanwhile, some opted for a more grounded perspective. "There's absolutely zero chance this contains real bathwater," declared one Redditor. "It's a novelty brand; they're famous for these wild, exaggerated claims about their soaps."
Fans have often questioned Sweeney's pursuit of lucrative brand deals, a strategy she has openly embraced since her rise to fame. "Seriously though, is she just addicted to the hustle? Or is she buried in debt?" one commenter wondered.
Another user offered a sharp take on the modern celebrity landscape: "The era of the timeless movie star is over. Today's biggest names are holdovers from decades ago. Celebrities now have incredibly short shelf lives, especially someone like her. She needs to capitalize on her moment before the next big thing comes along."
This logic escapes some, however. "This feels like a move for a fading D-lister, not someone at the peak of her career," one fan questioned. Another countered, "I'd imagine that combining D-lister hustle with A-lister appeal is a highly profitable formula."
At its core, many recognize that Sweeney is simply leveraging her established fanbase—a savvy business move. "She's not dumb; she knows her audience perfectly," wrote one user. Another added, "Honestly, why not make some easy money from eager fans? It's pretty clever." A third chimed in: "It's probably a brilliant financial move. With so many dedicated fans out there, she's on her way to becoming a mega-millionaire."
While countless people will likely attempt to buy this soap, only a few thousand will actually own a bar infused with Sweeney's bathwater. And some fans are convinced those lucky few might find… unconventional uses for it. "Millions are going to reenact that 'Tim Robinson bad boy apology' scene from 'I Think You Should Leave,'" one user predicted—a reference that will resonate with anyone who's seen the sketch. Another fan bluntly stated, "People are totally going to try to eat the soap, aren't they?" Sadly, that prediction is probably accurate.
Overall, Sweeney's fans seem largely supportive of her capitalizing on her appeal. The sentiment was echoed multiple times on Reddit in various forms of the same joke: "That's disgusting! Where can I get it?"
If you're among those curious, the officially titled Sydney’s Bathwater Bliss soap launches on the Dr. Squatch website on June 6.
