Marvel denies AI involvement in "Fantastic Four: First Steps" poster creation, despite fan speculation. The marketing campaign launched this week with a trailer teaser and several social media posters. One poster, however, sparked controversy due to a seemingly four-fingered man.
Fans also pointed to duplicated faces, inconsistent gaze directions, and oddly proportioned limbs as potential indicators of AI generation. A Disney/Marvel spokesperson, however, refuted these claims, stating that AI was not used.
Several explanations for the four-fingered anomaly have been proposed: the finger might be hidden behind the flagpole (though unlikely), or it could be a simple Photoshop error. The repeated faces may be a result of common post-production techniques like copying and pasting background actors, rather than AI generation.
Marvel's silence on the specific four-fingered issue fuels speculation. The incident highlights the increased scrutiny surrounding AI use in film marketing. The debate continues, with further analysis of the film's promotional materials expected.
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