Home News Marvel Denies Using AI to Create The Fantastic Four: First Steps Posters, Despite One of Them Appearing to Show a Man With 4 Fingers

Marvel Denies Using AI to Create The Fantastic Four: First Steps Posters, Despite One of Them Appearing to Show a Man With 4 Fingers

by Scarlett Feb 21,2025

Marvel denies AI involvement in "Fantastic Four: First Steps" poster creation, despite fan speculation. The marketing campaign launched this week with a trailer teaser and several social media posters. One poster, however, sparked controversy due to a seemingly four-fingered man.

Four-fingered man in Fantastic Four poster

Four fingers for this Fantastic Four superfan? Image credit: Marvel Studios.

Fans also pointed to duplicated faces, inconsistent gaze directions, and oddly proportioned limbs as potential indicators of AI generation. A Disney/Marvel spokesperson, however, refuted these claims, stating that AI was not used.

Several explanations for the four-fingered anomaly have been proposed: the finger might be hidden behind the flagpole (though unlikely), or it could be a simple Photoshop error. The repeated faces may be a result of common post-production techniques like copying and pasting background actors, rather than AI generation.

Fantastic Four: First Steps Trailer Stills Fantastic Four: First Steps Trailer Stills Fantastic Four: First Steps Trailer Stills Fantastic Four: First Steps Trailer Stills Fantastic Four: First Steps Trailer Stills Fantastic Four: First Steps Trailer Stills

Marvel's silence on the specific four-fingered issue fuels speculation. The incident highlights the increased scrutiny surrounding AI use in film marketing. The debate continues, with further analysis of the film's promotional materials expected.

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