Analyst Matthew Ball's controversial assertion that a $100 price point for AAA titles could revitalize the gaming industry sparked a debate. A recent survey gauged player willingness to pay this price for a standard edition of Grand Theft Auto 6. Surprisingly, over a third of nearly 7,000 respondents indicated they would pay $100 for the base game, despite industry trends towards expensive, expanded editions.
Ball's statement, which recently gained significant online traction, posited that a price increase to $100 could be a much-needed industry savior, with Rockstar and Take-Two potentially leading the charge.
Rockstar has announced updates for Grand Theft Auto V and Grand Theft Auto Online in 2025, bringing the PC version in line with the PS5 and Xbox Series X|S versions. While specifics remain undisclosed, these updates likely extend beyond mere visual enhancements.
A potential expansion includes bringing the GTA+ subscription service, currently exclusive to PS5 and Xbox Series X|S consoles, to PC players. Additionally, PC users may soon gain access to features currently absent from their version of Grand Theft Auto Online, such as Hao's premium car modifications enabling extreme high-speed capabilities. The arrival of this advanced turbo-tuning on PC is highly probable.
