When it comes to promoting your newest vehicle, if you're a car manufacturer, there's a variety of options available. You could opt for a slick new advertising campaign or perhaps secure a celebrity endorsement. However, Hyundai has chosen a more interactive approach by teaming up once again with KartRider Rush+! Nexon's popular kart racing game will feature the return of the renowned manufacturer, introducing the new Insteroid concept car as a kart. Designed by Hyundai Motors Europe Design Center, this kart is inspired by the INSTER, an electric SUV from Hyundai.
The Insteroid isn't the only exciting addition; players can also grab the new Glitched Hyundai Aura and an EV Charging Connector adorned with the eye-catching GOGOGOrange color scheme. To celebrate this collaboration, a special event is running until April 28th. By using a Boost Shard at least once in-game, players will be entered into a draw to win 30 Lucky Star Jewels. These jewels can be exchanged for various items through the Starlight Treasure Hunt.
Notably, the Insteroid serves not only as an in-game kart but also as a real-world concept car. While it's not slated for immediate production, its presence in the game acts as a powerful promotional tool. In my opinion, it's certainly a more stylish addition compared to the Cybertruck in Fortnite.
If this latest collaboration with KartRider Rush+ doesn't pique your interest, you can always explore other new mobile games. Check out our list of the top five new mobile games to try this week to see what else has been launched in the last seven days.
