A minority Ubisoft shareholder, AJ Investments, plans a protest outside the company's Paris headquarters. They accuse Ubisoft of failing to disclose alleged acquisition discussions with Microsoft, EA, and other publishers, citing mismanagement and declining shareholder value. AJ Investments CEO Juraj Krúpa alleges a lack of transparency regarding key decisions, including a reported Assassin's Creed Mirage DLC partnership with the Saudi investment firm Savvy Group and discussions about the potential sale of Ubisoft's intellectual properties.
Krúpa points to a MergerMarket article (access restricted) detailing these alleged acquisition talks, stating Ubisoft management failed to inform the public. He further criticizes the repeated delays of Assassin's Creed, impacting investor confidence and causing stock declines. He claims these delays disproportionately harmed retail investors while benefiting larger institutional investors.
While Ubisoft is reportedly undergoing a strategic review advised by Goldman Sachs and JP Morgan, AJ Investments believes this is insufficient. They are calling for all investors dissatisfied with Ubisoft's performance to join their May protest. The protest aims to pressure management to prioritize shareholder value. If the strategic review yields results that genuinely benefit shareholders, the protest will be called off. Otherwise, AJ Investments is prepared to pursue legal action for alleged investor misrepresentation.
This isn't AJ Investment's first action. Following the underperforming Star Wars Outlaws launch and subsequent share price drop, they previously issued an open letter to Ubisoft's board, urging leadership changes and considering a sale.
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