Supercell's upcoming game, Mo.co, has already made waves even before its official release, amassing an impressive $2.5 million in revenue during its soft launch phase, as reported by Pocketgamer.biz. This millennial monster-hunting multiplayer game combines the social gaming elements popular among younger audiences with the intense gameplay of Monster Hunter. In Mo.co, players assume the role of a fashionable part-time hunter, tasked with taking down various evil invaders from beyond.
The initial revenue surge can be attributed to the allure of numerous cosmetics and in-game items available for purchase. However, after reaching this peak, the revenue experienced a noticeable decline. This drop might not signal the game's failure but could be due to the limited content available during the invite-only soft launch phase.
Superstitious cellSupercell's approach to game development is notably stringent. They focus their resources on titles with the highest potential, often canceling projects that do not meet their stringent criteria. This strategy has led to successful launches like Brawl Stars and Squad Busters, although it has also resulted in the cancellation of promising games such as Flood Rush and Everdale.
The future of Mo.co remains uncertain, but its early success suggests that Supercell might invest in additional content to boost player engagement and spending. If this happens, Mo.co could soon be available on major storefronts.
While Mo.co is currently in a closed state, enthusiasts eager to explore new games can check out our "Ahead of the Game" feature, which highlights great titles available in early access on mobile devices.
